Hardware

Hardware is a dark, engineered-looking site for an industrial technology company that sells sensors or factory equipment. The hero is a split close-up of grey machinery with one orange button, and "Precise traceability across your entire supply chain." set in light BDO Grotesk over the blurred left half. A tiny monospace label reading Hardware Solutions sits above it, and below are two square-cornered tiles instead of normal buttons: a translucent Discover and a bright blue Watch Intro with a play arrow. The header is just a blocky HW monogram and four spread-out links, ending in Purchase with an arrow.

Medium Rare carries that technical mood all the way down on black. A prototyping section pairs short numbered points like Real-time I/O with a large product photo and a caption box in monospace capitals. The CPX-9 block puts a product name over a factory ceiling photo with a paragraph of mono text beside it, and an applications row covers remote monitoring and QA checkpoints. A ruled spec grid shows pixel-style icons with labels like Data Flow, then a large grey testimonial quote, customer story cards with partner logos and Read Their Story links, and a row of photo cards. Join the Club sits on a graph-paper background with Discover and Book Consultation tiles. The second homepage layout opens on a monitor full of CAD drawings with "Built with precision." on the right.

On a phone, the hero headline and both tiles move into a rounded panel at the bottom of the photo, and the links fold into a two-line menu icon.

We'd pick Hardware for hardware startups, manufacturing tech, and B2B equipment makers with strong product photography. The look depends on moody, high-end machine shots. We'd also check the transparent header, whose links run into page text while scrolling.