Jessica Reyes
11 years of experience
Product designer with 11 years connecting user journeys, design systems, and the end-to-end experience across a whole site rather than a single screen.
About
Jessica has worked as a product designer for 11 years, most of it spent thinking about how individual screens add up to a coherent product. She is drawn to the connective tissue of a site: how one page hands off to the next, how a design system keeps components consistent, and whether the whole thing feels like it was made by one team with one point of view.
When she reviews a template she reads it as a product rather than a page. She traces the journey a founder or a customer would follow, checks that the reusable pieces stay consistent across sections, and looks for the small gaps that appear when a template covers the homepage well but neglects the pages people actually convert on.
Areas of expertise
- Product thinking
- User journeys
- Design systems
- Information architecture
- End-to-end experience
- Content structure
What they look for
Jessica looks for consistency across every page a template ships, coherent user flows, and a design system that would survive real content. She rewards templates that hold together beyond the homepage.
Role in the scoring process
As one of the six design reviewers, this reviewer scores the design of every template independently. Those six independent design scores are averaged into the published Design Score.
The published Overall Score is the average of the Design Score and the Dev Score. Read more on the scoring methodology page.