David Fernandez
13 years of experience
Product designer with 13 years focused on product clarity, interaction systems, and whether a template supports the goal a buyer actually has.
About
David has 13 years in product design, with a focus on clarity: making sure a design communicates what it is for and gets out of the way. He thinks about the purpose behind each section and whether it earns its place, and he is quick to notice when a template adds visual interest at the cost of the buyer's actual goal.
When he reviews a template he starts from the job it is meant to do, whether that is booking a call, selling a product, or making a case. He checks that the interaction systems support that outcome, that the important actions are obvious, and that the design stays clear as the content grows. His scores reward templates that are designed around a purpose.
Areas of expertise
- Product design
- Interaction systems
- Product clarity
- Conversion-focused layout
- Design consistency
- User flows
What they look for
David looks for a clear purpose behind each section, obvious primary actions, and interaction systems that support the buyer's goal. He flags templates that prioritize decoration over the outcome.
Role in the scoring process
As one of the six design reviewers, this reviewer scores the design of every template independently. Those six independent design scores are averaged into the published Design Score.
The published Overall Score is the average of the Design Score and the Dev Score. Read more on the scoring methodology page.