Bullet

Bullet is a Shopify theme by OpenThinking, and this is its beauty preset, built for skincare and fragrance shops that want the photography to do the selling. The hero is a warm, close-cropped face with bokeh drifting across one side, and the copy stays small: "Instant Radiance" and a one-line product note on the left, a white Discover button on the right. Everything is set in plain Inter, and thin black rules frame the page like a grid of contact prints. The white header carries the wordmark, Shop and preset dropdowns, Journal, Search, and a boxed cart count.

The homepage reads as a run of edge-to-edge tiles. Bestsellers puts each product on its own saturated backdrop, olive, periwinkle, or terracotta, with the brand line, name, and price in small type at the top of the tile. Split lifestyle images, a strip of famous magazine logos, and a Testimonials row follow. A full-width serum shot on driftwood leads into a Fragrance grid of moody amber bottles and bottles floating over pastel plinths. More split close-ups, a Journal row with dated article cards, a three-column FAQ, and a Back to Top bar close it out. The eye cream page splits in half: a bottle on pale grey, then the name, a short description, outlined Add to Cart, solid black Buy It Now, and a pickup notice.

On a phone, the hero portrait fills the screen with the Discover button near the bottom, and the header trims down to the wordmark, Menu, Search, and the cart box.

We'd pick Bullet for beauty, fragrance, and wellness brands with a strong studio shoot behind them. The press logos and the joke testimonial names that riff on famous tech founders need replacing, and the product page still carries a placeholder Collapsible Tab label.