Refuel is a Shopify theme from Almost Perfect Studio, a preset of their Zap theme set up for a protein bar brand. A strong cobalt blue covers the header, the hero card and most of the bands, with cream type and cream product panels for contrast. Headlines are chunky uppercase in Prompt and body copy is IBM Plex Sans. The hero is a rounded blue card with "Fuel up with pure protein", a cream Shop Now pill, a huge bar wrapper tilted on the right and a spinning circular sticker in the corner, under a cream offer strip.
Next come a scrolling slogan ticker, a product carousel on cream cards with small corner badges, three photo cards under Crunch Into Energy, a benefits row on sugar, ingredients and chocolate, and a logo marquee. Then come a community wall of social-style clips with handles, a full featured product block, a band of three circled comparison figures, a blog row, a newsletter split with two photos, and a footer that ends on REFUEL! set enormous. The product page has a thumbnail gallery, a checkmark list of selling points, a quantity stepper and a live stock count. We like the featured product block: shoppers can add a bar to the cart without leaving the homepage.
On a 390px phone the offer strip stays on top, the menu folds behind an icon next to the logo, and the headline holds at two lines with the wrapper dropping below Shop Now.
We'd pick Refuel for a snack, supplement or drinks brand with a handful of flavors and bold packaging shots. Plan to rewrite the comparison circles and the "70% less sugar" style claims, since those are demo copy you'll need to back up yourself.
Based on the live demo, viewed on desktop and on a phone. The Design and Dev scores come from separate independent reviews. See how we score templates.