NIMB Extend

NIMB Extend is a fashion label site from NutsDev, built for a clothing brand that sells a mood before it sells a product. The whole thing runs on red, white, and black. A thin red rule sits above the header, the menu spreads About, Lookbook, Journal, and Careers across the full width with the NIMB wordmark centered, and the hero sets that wordmark in giant red Atkinson Hyperlegible over a photo of two people in loose trench coats. A small outlined Fashionable Clothing tag hovers above it.

About NIMB leads into a red band with paired photos and a black Learn More bar, then Look Book appears as stacked red type beside a single button. By NIMB scatters cropped campaign photos around its centered red heading, so it reads like a magazine spread rather than a grid. Explore Journal sets wide article photos under a Browse All button, and Creative Collabs pairs grey quote cards, each with a red logo and a pull quote in caps, with big red stat tiles like collections and pre-orders. The page closes on a black contact block with emails, a phone line, and a message form, followed by an oversized footer menu. The About page opens with About NIMB in huge red type over a two-photo row.

On a phone the header folds into a burger, and the wordmark, tag, and tagline stack neatly above the photo instead of on top of it.

We'd pick NIMB Extend for apparel labels, small fashion studios, and creative agencies with strong campaign photography. Two things to check: the homepage scrolls a long way, so trim sections you don't need, and the collab cards ship with generic logo placeholders and sample client names to swap out. There's no shop built in, so plan where people buy.