Scratch

Scratch is a cheerful, chunky Shopify theme from Switch, shown here as Pats, a dog food and accessories shop. The hero sits on a solid sage green, with "Wholesome Goodness, Tail-Wagging Dog Food" in heavy Poppins, half cream and half near-black. On the right, a cut-out Bernese mountain dog sits beside a bowl of kibble and a scalloped black badge reading Approved By Vets. A "We love dogs" ticker loops across the top, and the header pairs Treats and Accessories dropdowns with a bold condensed wordmark in the center.

The homepage leans on wavy dividers, scalloped shapes, and rounded outlines. A row of round icons covers claims like All Natural and Allergy Safe, then Why Pats leads into a product carousel of treats and chews. How It Works uses outlined cards with starburst number badges, and How We Compare is a proper table with thumbs-up and thumbs-down icons against a jokey rival column. An ingredient section surrounds a pile of jerky with benefit cards, testimonials written by the dogs sit on a dusty brown band, and a Pick Their Bling collar picker switches between Gold, Silver, and Rose Gold. Further down come a featured food bowl with color swatches, blog cards, short dog videos, an FAQ, and a newsletter form. The product page frames the bag on a scalloped blush shape, adds benefit tags, flavor variants as pill buttons, and Single or Three pack sizes.

On a phone, the dog and bowl move above the headline, the badge shifts to the dog's side, and the Shop Food button stays easy to reach.

We'd pick Scratch for pet brands, treat makers, and playful food shops. The homepage is very long, so we'd cut sections you can't fill, and the comparison table's rival column needs gentler wording for most brands.