Root

Root is a Shopify theme by NETHYPE, shown here as a supplement brand with a playful, sporty attitude. The hero is split in two: on the left a video of a climber on a rock face with "Gear up for great health" in wide Syne capitals, on the right a smiling woman holding a white supplement tub. Shop Now and Start Quiz buttons sit under the headline, and the header carries a currency and language switcher alongside search, account and cart.

The homepage is packed. A heading with small round pictures set inline between the words, a product carousel, a scrolling marquee band, then a science block with a capsule photo in the middle and six short claims around it. Each product gets its own full-color banner, there's a shoppable video carousel where the center clip shows the linked product in a card below it, a mission section with colored circles holding pills, a press logo row, journal cards, a sustainability image band, testimonial cards and a newsletter box over a golden bubble photo. On the product page the background takes on the product's own color, a row of round icons switches between supplements, and a subscribe and save box offers a delivery dropdown. We like the shoppable video carousel; it turns creator clips into something people can buy from directly.

On a 390px phone the headline centers over the video, the buttons stack, and search and menu icons share the left side of the header.

We'd pick Root for a supplement, wellness or functional drink brand with a small product range and a budget for video. Watch the claims, though: the demo is full of health promises, review counts and testing badges, and each one needs to be true for your products or removed.