Ivory

Ivory is a preset of Maestrooo's Focal theme for Shopify, styled for a Scandinavian clothing label selling essentials for women and men. Deep wine red frames the page: a solid header holds the spaced-out logo, store links, a country and currency picker, search and cart, and above it a salmon pink bar rotates sale messages. The hero is a soft grey photo of a smiling model in a cream cardigan, with "Our Essentials: More Than Basics" in an elegant serif and a square wine red button. Headings stay serif throughout, with Figtree for everything else.

The homepage reads like a store with a magazine attached. A Shop Essentials row switches between women and men with small tabs, then a wine red band of category cards slides sideways, followed by a shop-the-look photo where a product card pops up beside the model's outfit. Large tiles for women, men and essentials come next, then a sustainability story over a dune photo, a new-in product feature, weekly highlights, journal posts, a store locator with an address and shop photo, and an Our Story slider. The product page has a thumbnail column, color swatches, size buttons with a size chart link, and a pink Add to Cart above a wine red Buy It Now. We like the shop-the-look block: shoppers reach a product from the photo without leaving the homepage.

On a 390px phone the sale bar and header stay on top, and the headline sits over the photo above the button.

We'd pick Ivory for a fashion brand with physical stores and plenty of editorial photography. Before launch, refresh the dated demo content: the menu still points to a 2021 spring collection, and one highlight talks about life after lockdown.