Be Yours

Be Yours is RoarTheme's Shopify theme, shown here in its beauty preset for skincare brands that run a lot of launches and promotions. The hero is a dark, moody slideshow: a close-up of a young woman among pink orchids, with "Up next" in small caps and "On the Horizon" in heavy Jost capitals, half white and half acid lime. A countdown bar ticks along the very top above a shipping note, and the header centers a fox-head logo between a country picker and a wide search bar, with category links spaced out below. A vertical Get 20% Off tab and social icons stay pinned to the left edge.

New Arrivals and Bestsellers carousels sit alongside a short routine quiz, with questions like how your skin feels by midday leading to suggested regimens. In Real Routines is a row of vertical video clips tagged GRWM, Tutorial, or Results, each with a price bar so you can shop the routine straight from the clip. A black and white split section walks through a serum system, with lime buttons, and further down come a Nature Meets Science card row, a draggable before and after comparison, and a Quick and Classic starter set banner. The product page is clean: brand name in small caps, the product in bold capitals, outlined Add to Cart and solid black Buy It Now buttons, and a gradient low stock bar.

On a phone the hero headline and View Collection button fit well, but a first-visit signup popup slides up over the bottom of the slide.

We'd pick Be Yours for skincare and cosmetics brands with a lot of products and video content. The homepage is very long, so trim what you won't use, and decide whether you want the countdown, side tab, and popup all running at once.